Digital, Technology & Telecommunication
Digitization means rapid technological change, constant innovation and internationalization of traditional business models. This leads to numerous new chances and opportunities for existing companies in all industries, but also to the emergence of completely new, digitally based offers and market participants.
Our technology enthusiastic team accompanies and represents national and international clients from all areas of the digital economy. Closely linked to the increasingly digitalised economy are companies in the information and telecommunications industry.
Our clients include start-ups, large technology companies and traditional enterprises seeking support from experienced legal experts in the context of their digital transformation. The interaction of our large and broad-based ICT/IP team with the Corporate / Finance team makes us one of the leading Swiss law firms in supporting companies in matters relating to the digitalization and internationalization of business models and for international companies in their expansion into the Swiss market.
We offer holistic approaches and work in an interdisciplinary manner in order to realistically assess the opportunities, but also the legal risks for our clients in the digital world and to be able to implement digital business models. Our attorneys have extensive expertise acquired specifically in the digital context, for example in the areas of IT, intellectual property, data protection and competition law, telecommunications regulation, contract, tax and corporate law.
Our experts advise you competently, pragmatically and in a solution-oriented manner, especially in the following areas:
- Digital Advertising & Marketing
- Artificial Intelligence
- Blockchain Technology
- Cloud- und SaaS-Services
- Connected Cars
- Content Sharing Plattforms
- Cyber Security
- Data Analytics & Big Data
- E-Commerce
- Film, TV, VOD & OTT
- FinTech
- Gaming & Gambling
- HealthTech
- Internet of Things (IoT)
- Legal Tech
- PropTech
- RegTech
- Social & Digital Media
- Tech Infrastructures and Data Centres
- Telecom & Information Services
- TravelTech
“Their key asset next to their excellent legal knowledge is the ability to really understand and engage with the business of their clients, e.g. online advertising, cloud, new technology solutions”
Publications
Der technologische Paradigmenwechsel in der Rechtsbranche
Brandreport, Fokus Rechtsguide – Tages Anzeiger, Smart Media Agency AG, S. 9, Juni 2023- DE
Länderreport Schweiz
K&R 5/2023, Kommunikation und Recht, S. 330-333, Mai 2023- DE
- Lukas Bühlmann
- Max Königseder
Trademark Enforcement Issues in the Metaverse
Presentation "Trademark Enforcement Issues in the Metaverse" WIPO Seminar, 26 January 2023- EN
Länderreport Schweiz
K&R 1/2023, Kommunikation und Recht, S. 39-42, Januar 2023- DE
- Lukas Bühlmann
- Max Königseder
Firm News
Save the date: XBorder23 am 8. und 9. November 2023
MLL Legal recognized as leading law firm in Leaders League’s Switzerland 2023 Guide
40 MLL Legal lawyers recognised for Best Lawyers® 2024 award
Reto Luthiger | Panelist | Finance and Technology Conference 2023
Reto Luthiger | Speaker | Conference: Future of Web3 Infrastructure | 27.3.2023
News Portal
The Notion of Recipient in the GDPR
Where a controller has disclosed or will disclose a data subject’s personal data to a recipient, the GDPR 1) imposes obligations on controller to inform about the recipient, and, 2) gives the data subject (correlative) rights to information about the recipient.
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GDPR Fines: A Graphic Calculation Guide – Part 6
The European Data Protection Board (hereafter ‘EDPB’) has published Guidelines for the calculation of fines under the General Data Protection Regulation (GDPR). In this part 6 of a series of six articles, we will go through how the supervisory authority must consider that the setting of a fine must always ensure that the fine is effective, proportionate and dissuasive with regard to each specific case. In practice, this means the amount of the fine imposed must be tailored to the infringement committed in its specific context.
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Has the decision of the Belgian Data Protection Authority against IAB Europe shaken the ground on which the adtech industry stands in Europe?
On 2 February 2022, the Belgian Data Protection Authority found that the transparency and consent framework developed by the Interactive Advertising Bureau Europe (IAB Europe) does not comply with GDPR and imposed a fine of EUR 250’000.00 on the company as well as coercive measures. If you work in marketing or even just use the widespread mechanism of IAB Europe, check out our article on the reasoning of the Belgian Data Protection Authority to find out what to do to avoid a fine yourself.
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Data Protection Act Revision: Federal Office of Justice Publishes Date of Entry Into Force
The Federal Office of Justice recently published that the revised Federal Act on Data Protection will enter into force on 1 September 2023. The date of entry into force remains to be confirmed by the Federal Council in a formal decision. Although the published date gives data processing businesses a little more time for implementation, they are well-advised to start implementation work now, in particular, because the revised Federal Act on Data Protection does not provide for any transitional periods.
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LexCast: Putting Trust Back Into the Digital World
The increase in cyber incidents, as well as record-high fines for tech companies for failing to comply with data protection rules, have significantly undermined the trust that previously existed between users and providers of digital tools. The increase in cyber incidents, as well as record-high fines for tech companies for failing to comply with data protection rules, have significantly undermined the trust that previously existed between users and providers of digital tools.
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