Lukas Bühlmann, LL.M.
Lukas Bühlmann, LL.M.

Lukas Bühlmann, LL.M.

Partner, Zurich

Schiffbaustrasse 2 | Postfach | CH-8031 Zurich | Switzerland
Schiffbaustrasse 2 | Postfach | CH-8031 Zurich | Switzerland
T +41 58 552 04 80


Lukas Bühlmann is partner and head of the firm’s digital, data privacy & e-commerce group. He advises and represents a broad range of Swiss and international clients in the internet and e-commerce sector, in the health sector, in the tourism industry as well as for public transport providers.  He regularly advises clients in e-commerce, data protection, advertising as well as numerous legal aspects of the digital economy.  Lukas Bühlmann has a particularly broad experience in advising clients active in international, cross-border e-commerce as well as legal issues at the interface of competition law and all areas of digital commerce.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich and Geneva offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media, tourism and retail. He is fluent in German, English and French.

Lukas Bühlmann is a highly recognized expert for the digital and internet economy. In 2019, he has been appointed Legal Expert to the International Trade Centre (Geneva) and advised the ITC as well as a foreign government on legislative projects with regard to data protection as well as cybersecurity. Lukas is also a member of the IBA (Past-Chair Product Law & Advertising Committee) as well as ITechLaw. He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs/journals on legal issues in digital business ( He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in all relevant international lawyers rankings: Chambers and Partner Europe, Legal500, Best Lawyers, Who’s Who Legal for several years in a row.

Rankings & Awards

Chambers Europe 2022 Lukas BühlmannChambers Europe legal directory, Lukas BühlmannWWL Thought Leader Switzerland 2021 Chambers Advertising & Marketing Global Practice GuidesChambers Advertising & Marketing Global Practice GuidesLegal 500 Lukas Bühlmann, leading IndividualBest Lawyers legal directory
  • “Lukas Bühlmann really is the go-to person for e-commerce in Switzerland” – Chambers and Partners Europe, TMT, 2022
  • Lukas Bühlmann is an “extremely solution-oriented practitioner who strives for the best possible outcome for his clients even in the most complex environments” – WWL, Thought Leaders, Data Privacy & Protection 2021
  • Lukas Bühlmann is recognised as “very present in the IT market” thanks to his experience handling complex data privacy and protection issues – WWL Thought Leaders Switzerland, Data 2021
  • Sources laud Lukas Bühlmann for his “proactive personality, thinking outside the box and pursuing pragmatic approaches” – Chambers and Partners Europe, TMT, 2021
  • “Very business oriented; team player” – IFLR 1000, 2021-22
  • Who’s Who Legal recognizes Lukas Bühlmann in their Switzerland chapter and in specialized publications in the areas of TMT, data protection, product liability and franchise
  • Who’s Who Global Leader for Data – Data Privacy & Protection 2020, Data – Data Security 2020, Data – Information Technology 2020, Franchise 2019, Product Liability Defence 2019
  • Who’s Who National Leader for Switzerland – Data, Switzerland – Franchise, Switzerland – Product Liability Defence
  • Lukas Bühlmann is a board member of the Swiss Direct Marketing Association and is responsible for regulation, self-regulation and data protection
  • Since its launch in 2012, Lukas Bühlmann has been a member of the jury for the annual Swiss E-Commerce Award

Deals & Cases

  • Advice and assistance to a UN-Organization with regard to a project assisting a UN member state modernizing its local data protection laws
  • Advising various public transport providers with regard to digitalization strategies, in particular data sharing
  • Advising a major online pharmacy in e-commerce and data protection matters
  • Advised various clients in the Tourism industry, including tourism destinations, with regard to digitalization, data protection and joint offerings
  • Advice to a major public hospital in Switzerland implementing compliance with the GDPR
  • Advised a major producer and reseller of jewelry & watches with regard to the launch of their international online business involving the coordination of legal compliance in various jurisdictions
  • Advised and represented a major payment service provider in the context of an important data breach case
  • Advised various Swiss companies implementing compliance with the new EU regulation on data protection (GDPR)

Education & Admission

  • Merger of Bühlmann Attorneys at Law and Meyerlustenberger Lachenal (2017)
  • Founding Partner with Bühlmann Attorneys at Law, Zurich (2009 – 2017)
  • LL.M. (Master of European Community Law), European Legal Studies, College of Europe, Bruges, Belgium (2002)
  • Admitted to the Bar in Switzerland (Zurich, 2001)
  • University of Lausanne, lic.iur. (1998)
  • University of East Anglia, Norwich, UK (1997)

Memberships and public offices

  • International Bar Association (IBA) (Past-Chair Product Law & Advertising Committee)
  • Deutsche Gesellschaft für Recht und Informatik (DGRI)
  • International Technology Law Association (ITechLaw)
  • Swiss Direct Marketing Association, Member of the Board (Regulation and Self-Regulation & Data Protection)
  • Swiss Distant Selling Association, Legal Counsel
  • Swiss Commission for Fair Advertising, Media Expert
  • Swiss Online Award, Jury (Legal & Compliance)
  • NetComm Swiss E-Commerce Association


  • German
  • French
  • English

Since its launch in 2012, Lukas Bühlmann has been a member of the jury for the annual Swiss E-Commerce Award

More by Lukas Bühlmann


Länderreport Schweiz

K&R 5/2022, Kommunikation und Recht, S. 333-336, Mai 2022
  • DE

Verbot von Geoblocking – Eine Pflicht zur Auslandsbelieferung?

Recht relevant. für Compliance Officers 3 | 2022, Seite 5-7, März 2022
  • DE

Länderreport Schweiz

K&R 1/2022, Kommunikation und Recht, S. 29-33, Januar 2022
  • DE

Advertising & Marketing 2021 – Switzerland

Chambers & Partners, Global Practice Guides, Advertising & Marketing 2021, 26 October 2021
  • EN