Lukas Bühlmann, LL.M.
Lukas Bühlmann, LL.M.

Lukas Bühlmann, LL.M.

Partner, Zurich

Schiffbaustrasse 2 | P.O. Box | CH-8031 Zurich | Switzerland
Schiffbaustrasse 2 | P.O. Box | CH-8031 Zurich | Switzerland
T +41 58 552 04 80
lukas.buehlmann@mll-legal.com

Profile

Lukas Bühlmann heads MLL Legal’s Digital, Data Privacy & E-Commerce group and co-chairs the firm’s ICT industry group. He advises boards, executive teams, and general counsel of Swiss and multinational companies on complex data protection (FADP/GDPR), AI governance, e-commerce regulation, and digital transformation matters. Clients turn to Lukas when mandates are cross-border, strategically significant, or operationally complex — and when they need advice that is legally precise, commercially grounded, and practically workable.

His practice covers the full spectrum of Swiss and EU digital law: data protection and privacy (Swiss revDSG/FADP, EU GDPR), AI regulation (EU AI Act), e-commerce, advertising and unfair competition, IT and software contracts, cybersecurity, and platform regulation (DSA, DMA). Lukas brings particular depth to cross-border and multi-jurisdictional matters, consistently advising clients at the interface of competition law and digital commerce — an increasingly critical area as digital markets face intensified regulatory scrutiny.

He advises leading companies across retail, e-commerce, healthcare, tourism, media, luxury goods, and public transport, including global technology companies, healthcare innovators, and major international brands. His mandate experience spans legal structuring of digital business models, data commercialisation, regulatory proceedings before Swiss and EU authorities, and the governance of AI and data strategies at board level.

Before joining MLL Legal in 2017 through the strategic merger of his specialist technology firm Bühlmann Rechtsanwälte, Lukas founded and built a one of Switzerland’s first dedicated digital law boutique – experience that underpins his entrepreneurial perspective and practical understanding of the commercial realities his clients face.

Lukas has been recognised as a leading lawyer in digital and technology law for more than a decade: he is ranked in Chambers Europe (Band 2, TMT), Legal 500 (Leading Individual, TMT and Data Privacy), Best Lawyers, and Who’s Who Legal / Lexology Index Thought Leader. He holds the St. Gallen Board Certificate (CAS HSG, University of St. Gallen) and serves as Legal Expert to the International Trade Centre (ITC) in Geneva, advising the ITC and foreign governments on digitalisation, data protection and cybersecurity legislation within the WTO/UN framework.

In addition to his advisory practice, Lukas brings first-hand governance experience from his service as an independent board member (including Audit and Risk Committee responsibilities), which informs his perspective on oversight, risk, and strategic decision-making.

A recognised thought leader, Lukas co-founded the Alpine Privacy Days and is the founder and a principal contributor to mll-news.com, the firm’s widely read legal news platform. He is a regular speaker at national and international conferences, a member of the International Bar Association (Member, Advisory Board Technology Law Committee; Former Chair, Product Law & Advertising Committee), ITechLaw, and the Swiss-American Chamber of Commerce (AmCham, Legal Chapter). He acts as legal counsel to the Handelsverband.swiss (Swiss Distant Selling Association) and as media expert with the Swiss Commission for Fair Advertising, and has served on the jury of the Swiss E-Commerce Award since its inception in 2012. He is a former Board Member of the Swiss Direct Marketing Association (SDV), responsible for regulation and data protection. Lukas is fluent in German, English, and French.






Rankings & Awards

Chambers and Partners Space Law Global Practice Guides 2025Legal 500 EMEA Recommended Lawyer 2025Legal 500 EMEA Leading Partner 2025 Chambers and Partners Europe 2025 Lukas BühlmannChambers and Partners Space Law Global Practice Guides 2024Legal 500 EMEA Recommended Lawyer 2024Legal 500 EMEA Leading Individual 2024Chambers and Partners Europe 2024 Lukas BühlmannChambers and Partners Advertising & Marketing Global Practice Guides 2023Lukas Bühlmann Best Lawyers 2024Legal 500 EMEA Leading Individual 2023Legal 500 EMEA Recommended Lawyer 2023Chambers and Partners Europe 2023 Lukas BühlmannWho's Who Legal Recognized in Data 2023Best Lawyers Recognized in 2023Chambers and Partners Europe 2022 Lukas BühlmannLegal 500 EMEA Leading Individual 2022Legal 500 EMEA Recommended Lawyer 2022Who's Who Legal Switzerland 2022Chambers and Partners Europe 2021 Lukas BühlmannLegal 500 EMEA Leading Individual 2021Legal 500 Recommended Lawyer 2021Chambers and Partners Advertising & Marketing Global Practice Guides 2021Best Lawyers Recognized in 2021Chambers and Partners Lukas Bühlmann Europe 2020Legal 500 EMEA Leading Individual 2020Legal 500 EMEA Recommended Lawyer 2020Best Lawyers Recognized in 2020Legal 500 EMEA Recommended Lawyer 2019
  • “MLL’s TMT practice, particularly Lukas Bühlmann, is outstanding, innovative, very competent and pragmatic. Excellent knowledge of the law and results orientation combined with business acumen for the relevant industry make an enormous difference, particularly in complex and big projects across Switzerland” – Legal 500 EMEA, TMT, 2025
  • “Lukas Bühlmann is an excellent lawyer. He is applying not only deep legal knowledge, particularly in data privacy law and IT law but also a pragmatic business-minded approach. Very responsive and very capable in larger project teams involving and coordinating various internal and external stakeholders” – Legal 500 EMEA, TMT, 2025
  • “Lukas Bühlmann’s practice at MLL Legal is distinguished by its deep expertise in digital, data protection, and e-commerce law. The team is known for its pragmatic, solution-oriented approach, providing actionable advice that aligns with clients’ business goals. With a strong international presence and a multilingual team, they effectively handle cross-border operations. MLL Legal integrates advanced legal tech tools to enhance efficiency and offers flexible billing arrangements to meet diverse client needs. Their commitment to diversity and client-centric innovations further sets them apart, making them a leader in the field” – Legal 500 EMEA, TMT, 2025
  • “Lukas Bühlmann provides excellent and tailored advice on legal and regulatory issues related to digital trade and e-commerce. This includes emerging issues such as AI. He also has an in-depth understanding of the fintech sector” – Legal 500 EMEA, TMT, 2025
  • “Lukas Bühlmann is one of the top-notch data privacy lawyers in Switzerland and active expert in several fora and networks. He is friendly” – Legal 500 EMEA, Data Privacy & Protection, 2025
  • “Lukas Bühlmann is a very likeable and business-minded individual” – Chambers and Partners Europe, TMT, 2025
  • “Lukas Bühlmann is an excellent lawyer whose in-depth analysis helped a lot” – Chambers and Partners Europe, TMT, 2025
  • “Lukas Bühlmann is celebrated for his first-rate handling of data protection matters in the tourism, healthcare and e-commerce sectors” – Lexology index: Thought Leaders, Switzerland, 2024
  • “Lukas Bühlmann is a brilliant TMT lawyer whose team is a joy to work with, consistently making complex matters easy for the clients to digest and make smart business decisions upon” – Legal 500 EMEA, TMT, 2024
  • “Lukas Bühlmann: Excellent legal expertise. Enormous business acumen. Business-minded. Always on top of new legislative and technical developments. Great negotiations skill” – Legal 500 EMEA, TMT, 2024
  • “I would in particular highlight the work of Lukas Bühlmann who is able to explain highly technical legal concepts succinctly and tailored towards the needs of the client” – Legal 500 EMEA, TMT, 2023
  • “For many years Lukas Bühlmann has been one of Switzerland’s leading privacy and data protection practitioners. What makes him distinct is his hands-on and very practical approach to legal counselling” – Legal 500 EMEA, TMT, 2023
  • “Lukas Bühlmann has excellent legal skills combined with strategic thinking and outstanding business mindset” – Legal 500 EMEA, Data Privacy & Protection, 2023
  • “Lukas Bühlmann is heading the group and is extremely active, also on an international level. He pushes the team and does a fantastic job” – Legal 500 EMEA, Data Privacy & Protection, 2023
  • “Lukas Bühlmann is a pleasure to work with. He has been an industry leader for many years, providing hands-on and practical legal advice” – Legal 500 EMEA, Data Privacy & Protection, 2023
  • “Lukas always provides to-the-point and cost-effective advice” – Chambers and Partners Europe, TMT, 2023
  • “He knows this area better than pretty much anyone” – Who’s Who Legal, Global Leader Data Security, 2023
  • “Lukas Bühlmann impresses market sources with his advice on digital, e-commerce and data protection law for domestic and international clients” – Who’s Who Legal, Global Leader Telecoms & Media, 2023
  • “Lukas Bühlmann has a thorough knowledge of the law and technological developments, is always amiable and identifies his clients’ needs. He is a top TMT lawyer with broad expertise and long experience” – Legal 500 EMEA, TMT, 2022
  • “The established Lukas Bühlmann earns acclaim for his leading expertise in licensing, distribution and franchising agreements in Switzerland” – Who’s Who Legal, National Leader Franchise, 2022
  • “He is experienced and driven with specific knowledge in the e-commerce industry” – Who’s Who Legal, Global Leader Data Information Technology, 2022
  • “Lukas Bühlmann is a top practitioner, frequently sought after by clients in the telecoms and media sectors for his excellent work on e-commerce and data privacy matters” – Who’s Who Legal, Global Leader Telecoms & Media, 2022
  • “Lukas has comprehensive know-how of the key issues of data protection law” – Who’s Who Legal, Global Leader Data Privacy & Protection, 2022
  • “Lukas Bühlmann really is the go-to person for e-commerce in Switzerland” – Chambers and Partners Europe, TMT, 2022
  • “Lukas Bühlmann is an extremely far-sighted lawyer who always tries to keep an eye on the whole picture and take future developments into account. He is very careful in his legal researches and has a deep understanding of economics” – Legal 500 EMEA, TMT, 2022
  • “Lukas Bühlmann is an extremely solution-oriented practitioner who strives for the best possible outcome for his clients even in the most complex environments” – Who’s Who Legal, Thought Leaders Data Privacy & Protection, 2021
  • “Lukas Bühlmann is recognised as very present in the IT market thanks to his experience handling complex data privacy and protection issues” – Who’s Who Legal, Thought Leaders Data, 2021
  • Sources laud Lukas Bühlmann for his “proactive personality, thinking outside the box and pursuing pragmatic approaches” – Chambers and Partners Europe, TMT, 2021
  • “Very business oriented; team player” – IFLR 1000, 2021-22
  • Lukas Bühlmann is a board member of the Swiss Direct Marketing Association and is responsible for regulation, self-regulation and data protection
  • Since its launch in 2012, Lukas Bühlmann has been a member of the jury for the annual Swiss E-Commerce Award

Deals & Cases

  • Advice and assistance to a UN-Organization with regard to a project assisting a UN member state modernizing its local data protection laws
  • Advising various public transport providers with regard to digitalization strategies, in particular data sharing
  • Advising a major online pharmacy in e-commerce and data protection matters
  • Advised various clients in the Tourism industry, including tourism destinations, with regard to digitalization, data protection and joint offerings
  • Advice to a major public hospital in Switzerland implementing compliance with the GDPR
  • Advised a major producer and reseller of jewelry & watches with regard to the launch of their international online business involving the coordination of legal compliance in various jurisdictions
  • Advised and represented a major payment service provider in the context of an important data breach case
  • Advised various Swiss companies implementing compliance with the new EU regulation on data protection (GDPR)

Education & Admission

  • Merger of Bühlmann Attorneys at Law and Meyerlustenberger Lachenal (2017)
  • Founding Partner with Bühlmann Attorneys at Law, Zurich (2009 – 2017)
  • LL.M. (Master of European Community Law), European Legal Studies, College of Europe, Bruges, Belgium (2002)
  • Admitted to the Bar in Switzerland (Zurich, 2001)
  • University of Lausanne, lic.iur. (1998)
  • University of East Anglia, Norwich, UK (1997)

Memberships and public offices

  • International Bar Association (IBA) (Member Advisory Board, Technology Law Committee)
  • Deutsche Gesellschaft für Recht und Informatik (DGRI)
  • International Technology Law Association (ITechLaw)
  • Swiss Direct Marketing Association, Member of the Board (Regulation and Self-Regulation & Data Protection)
  • Swiss Distant Selling Association, Legal Counsel
  • Swiss Commission for Fair Advertising, Media Expert
  • Swiss Online Award, Jury (Legal & Compliance)
  • NetComm Swiss E-Commerce Association

Languages

  • German
  • French
  • English

Assistant


Publications


News Portal


Firm News

Lukas Bühlmann is a board member of the Swiss Direct Marketing Association and is responsible for regulation, self-regulation and data protection