Dr. Michael Reinle, LL.M., CIPP/E, CIPM
Dr. Michael Reinle, LL.M., CIPP/E, CIPM

Dr. Michael Reinle, LL.M., CIPP/E, CIPM

Partner, Zurich

Schiffbaustrasse 2 | P.O. Box | CH-8031 Zurich | Switzerland
Schiffbaustrasse 2 | P.O. Box | CH-8031 Zurich | Switzerland
T +41 58 552 05 10
michael.reinle@mll-legal.com

Profile

Michael Reinle is a member of the firm’s ICT & Digital practice group. He focuses on data protection, IT as well as technology law. Michael Reinle also has broad experience in regulatory matters concerning foodstuff, consumer goods, and medical devices. He further advises and represents clients from a broad range of industries in intellectual property, unfair competition and advertising law matters. He is fluent in German, English, French and is conversant in Spanish.

Michael Reinle was a member of the AIPPI standing committee on trademarks (Q212). He worked in various AIPPI national study groups, such as the study group on intellectual property rights and license contracts in bankruptcy and reorganization proceedings as well as in the one on copyright in artificially generated works. Furthermore, he regularly acts as a speaker in his fields of expertise.





Special Desks


Rankings & Awards

Client Choice Award 2024Chambers and Partners Advertising & Marketing Global Practice Guides 2023Legal 500 EMEA Next Generation Partner 2023Legal 500 EMEA Recommended Lawyer 2022Chambers and Partners Europe 2023 Michael ReinleWho's Who Legal Data Privacy & Protection 2023Best Lawyers Recognized in 2023Legal 500 EMEA Next Generation Partner 2022Legal 500 EMEA Recommended Lawyer 2022Client Choice Award 2022Who's Who Legal Switzerland 2022Law Review Expert Panel 2022Best Lawyers Recognized in 2022Legal 500 EMEA Next Generation Partner 2021Legal 500 EMEA Recommended Lawyer 2021Chambers and Partners Advertising & Marketing Global Practice Guides 2021Legal 500 EMEA Next Generation Partner 2020Legal 500 EMEA Recommended Lawyer 2020Chambers and Partner Contributor Global Practice GUIDES Advertising & Marketing 2020Legal 500 EMEA Recommended Lawyer 2019
  • “Michael is a leading practitioner, focus on ecommerce and direct marketing” – Client Choice, Data Privacy & Protection, 2024
  • “Michael is just a really nice person and is great to work with, he is an excellent lawyer” – Client Choice, Data Privacy & Protection, 2024
  • “He shows excellent performance in all matters” – Chambers and Partners Europe, TMT, 2023
  • “Michael brings experience and great intelligence and to his work in this field” – Who’s Who Legal, Global Data Privacy & Protection, 2023
  • “A standout data protection lawyer” “We love working with him” – Who’s Who Legal, Global Data Privacy & Protection, 2023
  • “Michael Reinle has the ability to provide practical solutions considering all aspects of the legal framework” – Client Choice, Data Privacy & Protection, 2022
  • “Michael Reinle has a sterling reputation for his detailed knowledge of data protection law and business-oriented advice” – Who’s Who Legal, National Leader Data, 2022
  • “Michael Reinle is available, responsive and business-oriented. He is a true expert in his field!” – Legal 500 EMEA, TMT, 2022
  • “Michael Reinle has not only shown extraordinary expertise, he has also demonstrated excellent soft skills in handling difficult situation” – Legal 500 EMEA, TMT, 2022
  • Michael Reinle is recommended in The Legal 500 EMEA, Regulatory, Compliance and Investigations, 2022
  • “Michael Reinle is widely recognised as an experienced and strong attorney with versatile IP and IT knowledge” – Who’s Who Legal, Data, 2021
  • “The available, responsive and business-oriented Michael Reinle, who is a true expert in his field” – Legal 500 EMEA, 2020

Deals & Cases

  • Advised ASX listed Bigtincan Holdings Limited on the acquisition of Vidinoti SA, a Swiss leader in the area of augmented reality
  • Advised Swisscom Ventures in CHF 20 Mio. Series AG financing round in ANYbotics AG. The ETH spin-off ANYbotics is a leading maker of four-legged robots and enhances safety and productivity in industrial operations through autonomous mobile robots capable of navigating complex environments. The financing round was led by Swisscom Ventures
  • Advised Zalando SE, Europe’s leading online platform for fashion and lifestyle, in the acquisition of Zurich based start-up Fision AG
  • Member of the team that advised and supported Martello Technologies Corporation, a global provider of digital experience monitoring solutions, in the acquisition of GSX Participations SA. Support in IP, IT and data protection issues
  • Member of the team that advised and supported the French aircraft manufacturer Dassault Aviation in its acquisition of the business aircraft maintenance business from the Swiss aerospace and defence group RUAG Support in IP, IT and data protection issues
  • Member of the team that advised and supported a leading Swedish venture capital fund in the Series B financing round of Frontify AG, an internet start-up that develops software for digital brand management. Support in IP, IT and data protection issues
  • Advised PEAT GmbH (well known for its agro-tech app Plantix) in the acquisition of Zurich based start-up Salesbee together with its subsidiary in India. Salesbee is a B2B platform for the digitalization of the agricultural market in India
  • Advises a banking institute in all aspects of data privacy law regarding the implementation of a transaction and communication monitoring system
  • Advises a medical clinic institute in all aspects of data privacy and IT law, including the negotiation and execution of contracts with e-health providers and the implementation of teletherapy projects
  • Regularly assists a client in the payment service industry with respect to raffles and other promotional activities
  • Regularly advises clients in the cosmetic, luxury food and electronic devices industry in all aspects of product regulatory matters, including cassis-de-dijon questions. He also advised companies concerning product recalls and in proceedings with authorities

Education & Admission

  • Certified International Privacy Professional (CIPP/E), iaap (2020)
  • Certified Information Privacy Manager (CIPM), iaap (2020)
  • University of Chicago Law School (LL.M.) (2010)
  • University of St. Gallen, Dr. iur. (2007)
  • Academic Assistant, Institute for Public Business Law, University of St. Gallen (2004)
  • Admitted to the Swiss bar (2004)
  • University of St. Gallen (2001)

Memberships and public offices

  • Swiss Association for Intellectual Property Law (INGRES)
  • German Association for the Protection of Intellectual Property (GRUR)
  • International Association for the Protection of Intellectual Property (AIPPI)
  • International Technology Law Association (ITechLaw)
  • Licensing Executive Society (LES)
  • International Association of Privacy Professionals (IAPP)

Languages

  • German
  • English
  • French


Publications


News Portal


Firm News

“Michael Reinle is available, responsive and business-oriented. He is a true expert in his field!”

Legal 500 EMEA, TMT, 2022