Dr. Peter Schramm
Dr. Peter Schramm

Dr. Peter Schramm

Partner, Zurich

Schiffbaustrasse 2 | PO Box | CH-8031 Zurich | Switzerland
Schiffbaustrasse 2 | PO Box | CH-8031 Zurich | Switzerland
T +41 58 552 03 60


Peter Schramm is specialized in the protection of his client’s brands, designs, technologies, and trade secrets against any type of imitation, exploitation or other type of infringement. His practice covers contentious and non-contentious trademark, design, copyright, patent and unfair competition law matters, with a focus on ICT, pharmaceuticals, retail, luxury and fashion. He also has considerable experience in IP and ICT strategy and transaction matters, as well as on technical agreements and all types of commercial contracts including license and distribution agreements.

Peter is particularly well known for his trade dress and design law expertise and has been involved in several leading cases in Switzerland and abroad.  He lectures at the Swiss Federal Institute of Intellectual Property and has served as speaker, among others, for the Academy of European Law and the IRP of the University of St. Gallen.

Rankings & Awards

Chambers and Partners Europe 2023 Peter SchrammWTR 1000 Peter Schramm 2023Best Lawyers Recognized in 2023 Chambers and Partners Europe 2022 Peter SchrammChambers and Partners Practice Guide Trade Marks 2022Legal 500 EMEA Recommended Lawyer 2022World Trademark Review Peter Schramm 2022Best Lawyers Recognized in 2022Chambers and Partners Europe 2021 Peter SchrammLegal 500 EMEA Recommended Lawyer 2021Chambers and Partners Practice Guide Trade Marks 2021World Trademark Review 2021Chambers and Partners Europe 2020 Peter SchrammLegal 500 EMEA Recommended Lawyer 2020WTR1000 Peter Schramm Recommended Lawyer 2020Legal 500 EMEA Recommended Lawyer 2019Legal 500 EMEA Recommended Lawyer 2018
  • “Peter is an extremely knowledgeable and dynamic lawyer, who is brilliant to work with on all kinds of disputes related to trademarks, copyright and designs” – World Trademark Review 1000, 2023
  • Peter Schramm is recommended in The Legal 500 EMEA, Intellectual Property, 2022
  • Peter Schramm is recommended in The Legal 500 EMEA, Sports Law, 2022
  • Peter Schramm regularly assists with copyright and trade mark infringement proceedings, as well as general IP portfolio advice – Chambers and Partners Europe, Intellectual Property, 2022
  • “Taking the lead on several high calibre matters, Peter Schramm is simply phenomenal” – World Trademark Review 1000, 2022
  • “Peter Schramm is an experienced litigator and a very engaged strategic thinker” – Legal 500 EMEA, 2021
  • “He always provides effective and efficient strategic advice” – Chambers and Partners Europe, 2021
  • “Peter Schramm always advises pragmatically and plays a global strategic role across all his mandates” – World Trademark Review 1000, 2021
  • “Among the most well-known practitioners in Europe, Michael Ritscher and Peter Schramm have a deep understanding of the law and longstanding experience in coordinating multi-jurisdictional litigation” – World Trademark Review 1000, 2021

Deals & Cases

  • Representation of Lindt & Sprüngli before the Swiss Federal Supreme Court against copies of the Lindt Gold Bunny offered by Lidl
  • Representation of FIFA against PUMA in a landmark trademark and unfair competition case before the Swiss Supreme Court and the Zurich Commercial Court
  • Successful enforcement of the PORSCHE trademark against a worldwide planned car dealer database of a third party, whereby the notoriety of the PORSCHE trademark and its cross-product protection in Switzerland was confirmed by the courts
  • Represented Migros, the largest retailer in Switzerland, in a landmark trademark registration proceedings for the letter “M”. It is the first time that a single letter of the alphabet has been registered as a trademark in Switzerland
  • Represented Hilti in the registration and enforcement of their colour and 3D trademarks in Switzerland and internationally
  • Advised the world’s biggest plush toy manufacturer Ty Inc. on establishing and enforcing its trademark and design portfolio
  • Support of Semtech (International) AG, a wholly-owned subsidiary of Semtech Corporation (listed on NASDAQ) and a leading supplier of high performance analog and mixed-signal semiconductors and advanced algorithms in the acquisition of Trackio International AG and its subsidiaries Trackio GmbH and TrackNet Inc. in all IP-related transactional issues
  • Advised Triton in analyzing complex IP issues regarding a EUR 730 Mio. carve-out to acquire the auxiliary components business of Alstom
  • Acting for Lindt & Sprüngli in IP issues, inter alia in the enforcement of the Lindt product designs
  • Acting for Vitra in both national and cross-border trademark, design and copyright litigation
  • Acting for Deutsche Telekom AG in trademark and unfair competition disputes in Switzerland

Education & Admission

  • Admitted to the bar in Switzerland (2007)
  • Institute for European Law, Saarland University, Doctorate to Dr. iur. (2004-2005)
  • Admitted to the bar in Germany (2004)
  • University of Konstanz (1998–2000)
  • University of Salamanca (1997–1998)
  • Saarland University (1995–1997)

Memberships and public offices

  • Swiss Institute for IP rights (INGRES)
  • German Association for the Protection of Intellectual Property (GRUR)
  • International Trademark Association (INTA)
  • European Communities Trademark Association (ECTA)
  • Association of Intellectual Property Experts (VPP)
  • Association of Swiss companies in Germany (VSUD)


  • German
  • English
  • Spanish
  • French

Peter Schramm is recommended in The Legal 500 EMEA, Sports Law, 2022

More by Peter Schramm


NFTs and Trademarks – What You Need to Know

MLL-News, 8 April 2022
  • EN

Trade Marks 2022 – Switzerland

Chambers and Partners, Global Practice Guides, Trade Marks 2022, 1st March 2022
  • EN

The Shape of the VW Bulli – A trademark? A trademark!

MLL-News, 21 January 2022
  • EN

Trade Marks 2021 – Switzerland

Chambers & Partners, Trade Marks 2021 Global Practice Guide, Switzerland Law and Practice, p. 251-267, 25th February 2021
  • EN