Michael Schüepp
Senior Associate, Zurich
T +41 58 552 04 89
michael.schueepp@mll-legal.com
Profile
Michael Schüepp supports the firm’s ICT & Digital group as a senior associate. He has wide-ranging experience in legal matters regarding the design and implementation of internet and e-commerce activities.
Michael has been supporting and working with Lukas Bühlmann as a legal and scientific assistant since 2009 and as a junior associate since March 2013. He has particular experience in the areas of data protection law, consumer protection law, competition and distribution law and advertising law and is the author of several publications in these areas.
Michael Schüepp is also a lecturer in e-commerce law at the University of Applied Sciences in Business Administration Zurich (HWZ). He is fluent in German, English and French.
Practice Areas
Special Desks
Rankings & Awards
Deals & Cases
- Advising various public transport companies on digitalization issues, in particular data sharing
- Advising one of the largest hospitals in Switzerland on the implementation of the GDPR and the design of its websites and platforms
- Advising a manufacturer of leisure products on the design and implementation of a retailer platform in Switzerland
- Advising various Swiss companies on the implementation of the EU’s new General Data Protection Regulation (GDPR)
- Advising a manufacturer of luxury products on the design and implementation of an online shop in German-speaking countries
Education & Admission
- Admitted to the Bar in Switzerland (2018)
- University of Lucerne, MLaw (2013)
- University of Lausanne, Mobility Semesters (2011–2012)
- Zurich University of Applied Sciences, BSc in Business Law (2009)
- University Paris-Dauphine, Exchange Semester(2008)
Memberships and public offices
- Studienvereinigung Kartellrecht e.V.
Languages
- German
- English
- French
Publications
Publications
Begriff und Rechtsfolgen des Profilings im nDSG und der DSGVO
Jusletter, 12. September 2022- DE
Gutachten Sekundärnutzung Gesundheitsdaten
Im Auftrag von Interpharma – Verband der forschenden pharmazeutischen Firmen der Schweiz, Gutachten Sekundärnutzung Gesundheitsdaten, Zürich, 26. Juli 2022- DE
- Lukas Bühlmann
- Michael Schüepp
- Max Königseder
- Dr. Ursula Widmer
Advertising & Marketing 2021 – Switzerland
Chambers & Partners, Global Practice Guides, Advertising & Marketing 2021, 26 October 2021- EN
Information, Einwilligung und weitere Brennpunkte im (neuen) Schweizer Datenschutzrecht
Jusletter, 15. März 2021- DE
Firm News
Rechtsgutachten für Interpharma zur Schweizer Gesetzgebung über die Weiterverwendung von Gesundheitsdaten in der Schweiz
Legal Opinion for Interpharma on the Swiss Legislation on the Secondary use of health data in Switzerland
Brave New Swiss Competition Law World? A Critical View on the Federal Supreme Court’s ”Elmex”-Toothpaste Decisions
Totalrevision des Datenschutzrechts – Interview mit Lukas Bühlmann in der Werbewoche
Rückblick Webinar 2016: „IP im Online-Shop – woran muss ich denken?“
News Portal
The Never-Ending Story of the “Cookie” Set-up
The French Data Protection Authority (CNIL) has fined Facebook (now Meta Platforms, Inc.) EUR 60 million and Google EUR 150 million based on the reasoning that it is not as easy to refuse cookies on their websites as it is to accept them. Below you can find out more about the background to these decisions. Also, if you jump to the end of our blog article, you will find out what these decisions mean for your business and the set-up of your cookie selection process.
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Online Service Providers – Have You Already Updated Your Terms and Conditions?
If you are a start-up or established business providing online intermediation services or offering a search engine for business and corporate website users in the European Union, then you might have to update your terms and conditions because of a new EU Regulation. The Regulation on promoting fairness and transparency for business users of online intermediation services, which enters into effect on 12 July 2020, applies to businesses both in and outside the EU. The Regulation sets out several obligations for service providers, including requirements with regard to the terms and conditions of the service provider.
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Competition Commission has to re-assess the case Hallenstadion/Ticketcorner
The Federal Administrative Court annulled the decision of the Swiss Competition Commission (COMCO) to close the investigation in the case Ticketcorner/Hallenstadion and handed the matter down for re-assessment. With its judgement, the Federal Administrative Court commits itself to effective judicial control. In doing so, not only evident horizontal and vertical agreements are under competition law scrutiny but all entrepreneurial forms of cooperation with possible impacts on competition. It also tends to narrow market definitions.
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