E-Commerce & Digital Business
Right from the start, our team has played a key role in the development of the digital economy. You can benefit from an enormous wealth of experience in both national and international e-commerce.
Areas of expertise
- IP protection, especially copyright and trademark protection online
- Apps & mobile business
- Registration, protection and transfer of domain names
- Legal compliance for social media & social commerce
- Drafting and negotiating contracts and general terms and conditions (GTCs) for the online distribution of products and services
- Online sales and trading platforms
- Omni-channel sales
- Examination and structuring of international e-commerce solutions and digital business models
- Re-launch, web design and hosting contracts
- Compliance and contractual regulation of online marketing
- Website checks/audits (including legal notices, data protection, price advertising, content liability, information requirements, consumer protection)
- Provider liability (content and access)
- Online commercial law (distance selling and right of withdrawal), especially in cross-border online trading
- Examination and advice on new digital business models (including antitrust law and liability aspects)
- Examination and advice on relevant public regulations (product safety in an online context, product regulation)
- Advice, support and representation in intellectual property issues and disputes online
- Traditional distribution law (agency contracts, selective distribution, exclusive distribution, franchising etc.)
- Structuring and management of sales structures (online sales restrictions)
- Consumer protection on the internet
- Gaming & gambling
- Online reputation management
Other relevant areas
Information Technology (IT) | Data Privacy & Data Security | Digital Marketing | Artificial Intelligence | Cybersecurity
“MLL Meyerlustenberger Lachenal Froriep Ltd. is one of the most reputable international law firms in Switzerland. The firm’s experienced and dynamic lawyers offer innovative and solution-focused services. The team unites some of the most reputed experts in all legal aspects related to technology, telecommunication, and media. Its strong practice in data privacy makes it a first stop for issues around digitalisation in the technology, telecommunication, and media area in Switzerland”
Publications
Länderreport Schweiz
K&R 5/2023, Kommunikation und Recht, S. 330-333, Mai 2023- DE
Länderreport Schweiz
K&R 1/2023, Kommunikation und Recht, S. 39-42, Januar 2023- DE
Facebook et la publicité ciblée sans consentement
Mallorie ASHTON-LOMAX / Célian HIRSCH, Facebook et la publicité ciblée sans consentement, 22 décembre 2021 in www.swissprivacy.law/110.- FR
- Mallorie Ashton-Lomax
- Célian Hirsch
Online- & Offline-Werbung sowie Zusammenarbeit mit Agenturen
Referent am E-Commerce XBorder Event 2020 in Zürich, 26. August 2020- DE
- Marco S. Meier
- Beat Muttenzer
Firm News
Alpine Privacy Days 2025 in Zuoz | Join us from 2-4 March 2025 for a unique privacy conference in the heart of the Swiss Alps
XBorder22 am 5. Oktober 2022 – Fokus auf ESG & E-Commerce
WTR1000 2022: “MLL is at the top of its game and the work produced is beyond impressive”
Who’s Who Legal Thought Leaders 2021
News Portal
LexCast: Fashion and How It Is Changing – What You Will Have to Consider From a Legal Perspective When Incorporating Your Fashion Start-up
The fashion industry is an important and huge player in business nowadays; hence, it is clear that like many other industries, it faces disruptions from start-ups aiming to change how this sector works. In particular, this includes working on creating a more sustainable fashion industry.
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The New Age of EU Digital Regulation – Find Out What to Expect!
Right at the end of 2020, the European Commission published its much-awaited digital regulation proposal – the proposal for the Digital Services Act (“DSA”) and the proposal for the Digital Market Act (“DMA”). The new proposal is intended to modernise the EU E-Commerce Directive, which has been in force for over 20 years. If adopted, the proposal will likely have a wide-ranging impact on digital service providers. Find out what to expect in our summary below and have your voice heard by providing feedback to the European Commission on both the DSA and the DMA by the 15 February 2021.
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Chatbots – Key Legal Issues
Chatbot technology is disrupting the ways in which companies interact and engage with their customers. As software has become more and more sophisticated and artificial intelligence and natural language processing more developed, the use of chatbots has significantly increased in the last few years and is expected to grow further. In this blog post, we will provide an overview of the legal considerations connected with the use of chatbots.
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Online Service Providers – Have You Already Updated Your Terms and Conditions?
If you are a start-up or established business providing online intermediation services or offering a search engine for business and corporate website users in the European Union, then you might have to update your terms and conditions because of a new EU Regulation. The Regulation on promoting fairness and transparency for business users of online intermediation services, which enters into effect on 12 July 2020, applies to businesses both in and outside the EU. The Regulation sets out several obligations for service providers, including requirements with regard to the terms and conditions of the service provider.
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Look Out! Your Swiss Law Contract May Unwittingly Be Subject To «Vienna Convention» Rules
Even if a contract designates «Swiss law» as the governing law, the United Nations Convention on Contracts for the International Sale of Goods (the «Vienna Convention» or «CISG») could in principle apply. Where it applies, the CISG takes precedence over the ordinary national laws. This is often overlooked by the parties at the time they negotiate and sign the contract, and at the point they find themselves in dispute.
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