Digital Marketing
Digital marketing is the fuel of the digital economy. You can rest assured that our team is familiar with the latest technologies and commercial practices and will provide you with pragmatic and targeted support.
Areas of expertise
- CRM-Systeme
- Influencer Marketing
- On- und Offline Gewinnspiele
- SEO
- SEM / SEA
- Marktforschung
- Online-PR
- Content-Marketing
- Mobile Marketing
- Werberegulierung
- Email- und Newsletter-Marketing
- Data Analytics
- Benutzerspezifische Werbung
- Location based Advertising
- In-Game & eSports Advertising
- Product Placement
- Vergleichende Werbung Online
- Social Media Marketing & Social Media Guidelines
- Programmatic Advertising
Other relevant areas
Information Technology (IT) | Data Privacy & Data Security | E-Commerce & Digital Business | Artificial Intelligence | Cybersecurity
“The TMT practice at MLL is very active in observing technological trends and developments. The team is very diverse, including women in partner positions and equal chances for employees. The partners are very attentive and responsive and clients can rely on prompt responses”
Publications
Advertising & Marketing 2024 Switzerland – Trends and Developments
Chambers and Partners, Global Practice Guides, Advertising & Marketing, 2024- EN
Advertising & Marketing 2023 Switzerland – Trends and Developments
Chambers and Partners, Global Practice Guides, Advertising & Marketing, 2023- EN
Advertising & Marketing 2021 – Switzerland
Chambers & Partners, Global Practice Guides, Advertising & Marketing 2021, 26 October 2021- EN
Email Marketing Compliance: Switzerland (Country Q&A)
Thompson Reuters, Practical Law Data Privacy Advisor, 24 September 2021- EN
- Lukas Bühlmann
- Marco S. Meier
Firm News
XBorder22 am 5. Oktober 2022 – Fokus auf ESG & E-Commerce
Webinar: Darf ich Google Analytics noch verwenden? | 31. Mai 2022
Who’s Who Legal Thought Leaders 2021
News Portal
LexCast: Fashion and How It Is Changing – What You Will Have to Consider From a Legal Perspective When Incorporating Your Fashion Start-up
The fashion industry is an important and huge player in business nowadays; hence, it is clear that like many other industries, it faces disruptions from start-ups aiming to change how this sector works. In particular, this includes working on creating a more sustainable fashion industry.
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The New Age of EU Digital Regulation – Find Out What to Expect!
Right at the end of 2020, the European Commission published its much-awaited digital regulation proposal – the proposal for the Digital Services Act (“DSA”) and the proposal for the Digital Market Act (“DMA”). The new proposal is intended to modernise the EU E-Commerce Directive, which has been in force for over 20 years. If adopted, the proposal will likely have a wide-ranging impact on digital service providers. Find out what to expect in our summary below and have your voice heard by providing feedback to the European Commission on both the DSA and the DMA by the 15 February 2021.
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Chatbots – Key Legal Issues
Chatbot technology is disrupting the ways in which companies interact and engage with their customers. As software has become more and more sophisticated and artificial intelligence and natural language processing more developed, the use of chatbots has significantly increased in the last few years and is expected to grow further. In this blog post, we will provide an overview of the legal considerations connected with the use of chatbots.
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Online Service Providers – Have You Already Updated Your Terms and Conditions?
If you are a start-up or established business providing online intermediation services or offering a search engine for business and corporate website users in the European Union, then you might have to update your terms and conditions because of a new EU Regulation. The Regulation on promoting fairness and transparency for business users of online intermediation services, which enters into effect on 12 July 2020, applies to businesses both in and outside the EU. The Regulation sets out several obligations for service providers, including requirements with regard to the terms and conditions of the service provider.
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Look Out! Your Swiss Law Contract May Unwittingly Be Subject To «Vienna Convention» Rules
Even if a contract designates «Swiss law» as the governing law, the United Nations Convention on Contracts for the International Sale of Goods (the «Vienna Convention» or «CISG») could in principle apply. Where it applies, the CISG takes precedence over the ordinary national laws. This is often overlooked by the parties at the time they negotiate and sign the contract, and at the point they find themselves in dispute.
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