Deals & Cases

MLL advised Capital Transmission in its acquisition of a minority stake into Ascend Sport Technology, a global player in the football pitch side advertising market

Capital Transmission, a Geneva-based investment company fully owned by the Geneva Cantonal Bank, acquired a minority stake in Ascend Sport Technology, and its brands AIM Sport, Abcoya and, global leader in the pitch side advertising market for the football industry.

Ascend Sport Technology is at the forefront of sport marketing and digital perimeter advertising, combining decades of marketing and commercial know-how with unparalleled technology solutions. With its Digital Overlay technology, Ascend Sport Technology leads a revolution in sports marketing

MLL advised Capital Transmission in this transaction. The team was led by Mona Stephenson (Partner, M&A) and included Séverine Micheloud (associate, M&A), Marc Baumberger (associate, M&A), Loredana Hartmann (associate, M&A), Hannah Cipriano-Favre (senior associate, employment) and Marco Meier (associate, IP/IT).

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