Deals & Cases
MLL advises Bigtincan on the acquisition of Vidinoti SA
Bigtincan (ASX:BTH), the global leader in sales enablement automation, acquired 100% of Vidinoti SA, a Swiss leader in the area of augmented reality.
Headquartered in Fribourg Switzerland, Vidinoti combines experience and expertise, making it a leader in the area of augmented reality. In addition, the company is leveraging a strong portfolio of patents and provides a web-based content management system that allows users to manage augmented content at scale. Vidinoti creates a more engaging and richer user experience by seamlessly combining the real environment with interactive digital content, which results in better learning, more frequent interactions, better responses and stronger brand recognition.
MLL advised Bigtincan on all legal aspects of the transaction. The team was led by Alexander Vogel (partner and head of MLL’s corporate and finance department) and Christian Rebell (senior associate M&A) and included Michael Reinle (partner IP/ICT), Matthias Leemann (associate employment) and Alexandra Neuenschwander as well as Sandro Schacher (both junior associates M&A).
